ASO Tool: Cover Your Keywords

ASO Tool: Cover Your Keywords

Download KeywordsSearch.xlsx from GitHub.

ASO stands for App Store Optimization (like SEO; Search Engine Optimization). Know more here. To improve the chances of search engines or app stores (Windows Phone Store, Google Play, iTunes – Apple iPhone and iPAD Store) finding your app, your app needs a good description (apart from the keywords provided by the store) which includes as many related words. To achieve this, you would typically first decide your app related keywords and use them in app description. This is easier said than done. To help, I created this small tool in Microsoft Excel, which you can use to list down the keywords with value of importance, type description, and see the coverage of keywords you have used in your description. Download KeywordsSearch.xlsx from GitHub.

How to use?

ASO Excel Tool for Application Search Optimization Google Play Store Windows Phone

  1. Decide keywords and type them according to their value in the respective columns. High value keywords are those which are a must for app’s discoverability. Medium value keywords are important and low value ones are good to have.
  2. Type app’s description in this cell. Try to include as many keywords as possible in your text. As and when you want to see which of the keywords you have used in your description, either exit out of the cell by pressing Tab or press ctrl + Enter. You will notice that the words you have used in the text have now green background, and those which are still not used remain with red background. Keep typing and try to turn as many words as possible, green.
  3. The coverage section will show what percent of High, Medium, and Low value keywords you have used in the text you have typed.
  4. Legend section talks about meaning of color and formatting of text in keyword list.

Microsoft is Featuring Avirall in Windows Phone Store

I got this mail from Windows Phone Store today:

Dear Windows Phone Developer,

We have exciting news for you! Your app is scheduled to be featured in the Windows Phone Store on 10 October 2013. Each week, the Store features a fixed number of notable apps and games in prominent promotional spots for the day. Apps are featured in different combinations where they are visible based on market, placement, and device. These promotions help give great apps like yours the visibility and attention we think they deserve.


Avirall Pro will be feature in following markets on 10 October 2013:

  • Indonesia
  • Malaysia
  • Malaysia (English)
  • Macedonia FYRO (Macedonian)
  • Sao Tome and Principe
  • Swaziland